AD HOC (a fictional restaurant)
and the Be Welcome Earn Model
Basic minimum spend
In this case we show how you can get above average profit from your Be Welcome Vouchers.
- Ad Hoc only has a buffet price including drinks €50.00 (children up to 12 years €25.00)
- On average, Ad Hoc bets on 30 guests per day
- That gives an average turnover of €1500.00
In the key figures that Ad Hoc uses as a starting point, this gives:
- Purchase costs €450.00 (30% of turnover)
- Purchase costs per buffet €15.00 (30% of €50.00)
- Staff costs €450.00 (also 30% of turnover)
- Location costs €180.00 (12% of turnover)
- What remains is €420.00 (€1500 - €450.00 - €450.00 - €180.00)
Suppose, spread over the whole day, not 30 but 35 guests come.
At that time, the staff present will have to go up a gear and only the purchasing costs will increase.
BE WELCOME VOUCHER (BWV)
A BWV entitles Ad Hoc to a one-time discount of €5.00 per person with a minimum spend of €30.00
- Cost of 1 accepted BWV €2.50
- Number of BWV guests 5
- Number of accepted BWV 2
- Turnover BWV is €220.00 ((€50.00 - €5.00 discount) x 5) - (2 x €2.50)
Result including 5 BWV guests
What is the result if 5 guests come to dinner with a Be Welcome Voucher?
- Turnover including 5 BWV becomes €1720.00 (€1500.00 + €220.00)
- Purchase costs €525.00 (30 regular guests + 5 BWV guests) x €15.00
- Personnel costs €450.00 (unchanged)
- Location costs €180.00 (also unchanged)
- What remains including BWV is €565.00 (was €420.00)
(€1720.00 - €525.00 - €450.00 - €180.00)
Per year that is €141,250.00 instead of €105,000.00
Door 5 BWV gasten is het resultaat met 34% toegenomen.
With 10 BWV guests, the result is even 68% higher.
